Team Cofidis

Design aims to highlight and promote the values ​​of Team Cofidis. The challenge of this work was to bring a new visual and identity breath, through the design of the jersey but also the covering of the entire fleet of vehicles that will accompany the riders on the roads of the world. Rather than just thinking about the design of the jersey, we envisioned a visual system that could be applied to all of the other supports, in order to create overall consistency. The role of a jersey goes beyond the notion of image and must be a unifying element between the brand, spectators, fans and sponsors. So we had to keep the legacy of this institution. Many teams wear red. That is the reason why the design is geared towards innovation by offering a contemporary and unique vision of what Team Cofidis represents in France and abroad. Photo credits: Team Cofidis, Mathilde L'Azou