Design aims to highlight and promote the values of Team Cofidis. The challenge of this work was to bring a new visual and identity breath, through the design of the jersey but also the covering of the entire fleet of vehicles that will accompany the riders on the roads of the world. Photo credits: Team Cofidis, Mathilde L'Azou
An identity system
Rather than just thinking about the design of the jersey, we envisioned a visual system that could be applied to all of the other supports, in order to create overall consistency.
The role of a jersey goes beyond the notion of image and must be a unifying element between the brand, spectators, fans and sponsors. So we had to keep the legacy of this institution.
Many teams wear red. That is the reason why the design is oriented towards innovation by offering a contemporary and unique vision of what Team Cofidis represents in France and abroad.
A global presence
The colors of Team Cofidis shine all around the world, on the biggest cycling races. An identifiable design both on the roads of Australia and on those of the Tour de France.
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