Simona Paterlini

Branding, Print, Digital, Digital strategy
Year
2018
Field
  • Media
Expertise
  • Branding
  • Print
  • Digital
  • Digital strategy

Simona Paterlini specializes in finding places for photo and video shoots. She supports brands and photographers in the organization of their shoots. We worked on the renewal of its visual identity as well as on its web strategy. The objective was first of all to determine his work philosophy to build a site and a distinctive communication. We wanted to highlight the results of the collaborations carried out and give everyone the opportunity to share their place intuitively.

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Brand architecture and denomination

We had to define the brand architecture as well as the denomination of it. Working on her own as a place finder for filming and shooting, we decided to use her name as a brand name. This name is part of a strategy of proximity between Simona Paterlini and its customers.

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Mobile first website

In the continuity of the visual identity, our agency was in charge of the website, mobile first version. The interface and development have been designed and optimized for better navigation on mobile.

Indeed after analysis of its customers and its traffic it seemed to us more judicious to opt for this solution.

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