ESAIL

Branding, Print, Digital
Year
2018
Field
  • Education
Expertise
  • Branding
  • Print
  • Digital

Our agency was commissioned to design the new visual identity of the École Supérieure d'Architecture Intérieur de Lyon. Ranked among the ten best interior architecture schools in France, ESAIL wanted to acquire a contemporary image in line with the quality of its teaching. The school is both a place open to experimentation but also a springboard to the professional world. Two text statuses make up this logotype. The letters "E", "S", "L", are institutional information, they keep classic and regular attributes. The "A" and the "I" of architecture and interior are the specificity of the school: by giving them a particular treatment, the glance and the interest are carried directly on these two disciplines.

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Library shapes

We then used the form of "A" and "I" to define a modular system. The construction and development of a grid and a library of shapes allowed us to play with the space offered by the communication media. Like a construction game, the forms evolve, giving rhythm to the identity.

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Cross-media communication

To think of a visual identity is above all to envisage a visual system adapting to different communication media.

Our agency envisaged a graphic language evolving as much on the administration files as on the website.

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Site mobile first

Dans la continuité de l'identité visuelle, L'École Supérieure d'Architecture Intérieure de Lyon, nous a renouvelé sa confiance pour la réalisation de leur site institutionnel.



Le site a été pensé en mobile first, c'est à dire concevoir en priorité la version mobile et en adaptant celle-ci progressivement à la version desktop. Il s'agissait de repenser le site web, pour envisager un usage plus mobile de ce dernier.

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