- Supply Chain
The start-up Axala, specialized in the supply chain, trusted us for the realization of its visual identity. Our work was first of all to do an in-depth study of the market in order to agree on a visual strategy. The success of an identity is linked to the rigor of its use and the values that the company wishes to convey. We had to define a system allowing the visual identity to evolve on a set of supports. We have therefore defined an evolving graphic charter, built around a strict layout grid.
Logotype and symbol
In the interests of consistency, we did not wish to dissociate the acronym from the logotype. For this we are interested in the "X", after several searches this character skillfully combined all the values of the brand.
The acronym exists in the logotype but also alone. It can become a graphic element in its own right and contribute to the general rhythm of the visual identity.
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