- Digital strategy
- Social média
A historic and essential football club in the French football panorama, AJ Auxerre consulted our agency to carry out digital communication for the 2019/2020 season. Our mission has been to develop the existing communication towards more dynamism and to get supporters to join the project of this new sports year. Beyond the players, staff and all the actors who make up this institution, communication must convince the public. She will accompany the supporters in the highlights that will punctuate this season. Motion design: Théo Francart Photo credits: AJ Auxerre
The club of A.J. Auxerre already having a communication present on all the supports, sporting in particular the Stade de l'Abbé-Deschamps, we had to think about digital communication around it.
For responsive and effective communication, we have considered different templates that can be adapted to the desired message. An algorithm has been devised to automate all of the animated content and thus facilitate the work of the team.
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